About HiddenPeak AI
Marketing strategy
at the speed of AI.
Hi — I’m Joe. I spent twenty years running marketing inside companies you know. I started HiddenPeak to help the next wave of teams move faster without throwing more people at the problem.
Joe Martin
Founder & Principal
Lehi, Utah
The Story
Twenty years of learning what actually moves the number.
I’ve sat in the CMO and SVP chair at Zight, Scorpion, CloudApp, and Adobe. Different companies, same pattern: the teams that win treat marketing like a system — not a series of campaigns. They measure outcomes, not activity. And they ship faster than everyone else.
A couple of years ago, AI quietly flipped the rules. The work that used to take a team of ten started taking a team of two plus a good system. I watched my own teams triple output when we stopped debating AI and started building with it.
That’s the gap HiddenPeak AI exists to close. Most companies know AI matters. Far fewer have a plan that turns it into revenue. I help founders and marketing leaders design that plan — and then actually build the systems that execute it.
If AI isn’t producing revenue, it’s producing noise. My job is to make sure yours is doing the first, not the second.
Where I’ve Led Marketing
Zight · Scorpion · CloudApp · Adobe
Four category leaders. One playbook: outcomes before activity, systems before campaigns.
3×
Pipeline growth in under 6 months
50%
CAC reduction across SaaS portfolios
6×
Blog traffic via SEO overhaul
$10M
ARR scaled from $3M at CloudApp
How I Work With You
Three ways in.
Pick the engagement that fits where you are — not the other way around.
01 — Strategy
Build the plan that actually pays.
AI marketing roadmap, GTM, demand-gen blueprint, fractional CMO advisory. Start with the business outcome, work backward to the system.
02 — AI Development
Ship the working system, not slideware.
Custom AI agents, content and SEO automation, A/B testing bots, website production systems. Built in weeks, not quarters.
03 — Ongoing Maintenance
Keep the engine compounding.
Monthly retainers — SEO, CRO, agent tuning, performance monitoring — that turn the initial build into a compounding marketing asset.
What I Believe
Four principles that shape every engagement.
Outcomes over activity.
We measure pipeline, CAC, conversion. We don’t count emails sent.
Systems over campaigns.
Campaigns end. Systems compound. Every build ships with documentation and metrics.
Ship in weeks.
If it takes a quarter to see a result, the scope is wrong. We break work into two-week wins.
No black boxes.
Your team owns the systems we build. No vendor lock-in, no mystery automations.
Let’s build something that
moves the number.
Tell me what outcome you want to move, and I’ll tell you whether HiddenPeak can help — and how.
📧 josephmartin83@gmail.com · 📞 (801) 859-7770 · 🔗 LinkedIn